Most people won’t like this, especially creatives who value meaning more than money. But it’s true: if you want your work to matter, you need to learn advertising. Not the boring, old-school version, but the real skill beneath it. Understanding people, communicating value, and persuading without manipulation.

You can be brilliant at what you do, but if no one knows about it, your work won’t move. I’ve met countless talented people who jump from idea to idea, project to project, and never gain traction for one simple reason: they don’t show their work. They don’t articulate the problem they solve, the outcome they deliver, or what makes them different. History’s greatest artists were great marketers.

Advertising is not about tricks. It’s clarity. It’s the ability to position your work in a way that connects to someone else’s needs. You do it daily without noticing: convincing a friend to try a restaurant, pitching yourself in an interview, posting on social media. Once you learn to do it intentionally, everything changes. Your business, your career, even your relationships.

So how do you learn it? Not by reading 10 books and hoping knowledge magically sticks. You learn it by doing. Start sharing your work publicly. Use AI to study structures of content that works. Practice framing what you do around problems, outcomes and your unique way of solving them. If you’re building something, write about what you’re learning. If you want a new role, write about the challenges you know how to solve.

Advertising isn’t manipulation. It’s alignment. It’s matching what you can do with what someone else needs. And if you get good at it, you unlock option after option in your career. Ignore it, and someone less talented but more communicative will outrun you every time.

If you take me as an example, beyond sharing my work publically, I created my own website celiknimani.com, which is a work in progress, but it’s focused on showcasing my experience, my work and my ways of work. Now let’s dive into the stories of this edition.

OpenAI just rolled out GPT-5.2, its newest and most capable AI model yet, as competition with Google heats up. The upgrade improves coding, reasoning, long-context understanding, image interpretation and multi-step workflow handling, and comes in multiple versions for different use cases, from instant responses to professional tasks. OpenAI says GPT-5.2 delivers better reliability and performance across benchmarks and aims to support more complex real-world workloads than earlier versions.

The release follows an internal “code red” push at OpenAI to speed up engineering after Google’s recent Gemini 3 model set new industry benchmarks and intensified the rivalry between the two AI giants. GPT-5.2 is designed to respond to that pressure and reclaim momentum, especially in agentic workflows and enterprise use cases. Deployment begins with paid ChatGPT users and developers.

Beyond the technical specs, this update signals a broader shift in the AI landscape: the biggest players are now locked in a sprint to define the future of AI assistants and professional tools. With both sides making rapid advances, the winners won’t just be the companies with the loudest demos, but those that make AI more reliable, useful and integrated into everyday work.

Croatian company Orqa has quietly pulled off a major milestone for Europe’s defence tech scene. The FPV and unmanned systems developer has expanded production at its Osijek headquarters, giving it the ability to manufacture up to 280,000 NDAA-compliant drones a year, using fully proprietary, in-house components and without relying on Chinese supply chains.

The shift comes as demand grows for secure, defence-grade drone systems built on trusted hardware. Orqa’s vertically integrated model, which brings design, engineering and manufacturing under one roof, lets the company control performance, reliability and security at every stage. CEO Srdjan Kovacevic says the expansion proves high-performance drone production can scale in Europe and help build more resilient global supply chains.

Beyond complete systems, Orqa’s upgraded facility boosts its ability to produce precision components for international partners. The company has already started building a distributed manufacturing network across key regions, signaling its ambition to become a central player in Europe’s push for independent defence technology.

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World, the biometric identity project co-founded by Sam Altman, just launched a major new version of its app, adding encrypted messaging and expanded crypto payments. The goal is ambitious: create a practical “proof of human” layer for a world increasingly flooded with bots, deepfakes, and AI-generated identities. The new features push World beyond identity verification and closer to a full consumer super app.

The standout addition is World Chat, an end-to-end encrypted messenger with Signal-level security. Conversations are visually marked to show whether the person on the other end has been verified through World’s system, giving users a clear signal of who they are actually talking to. Alongside chat, World expanded its wallet into a Venmo-like crypto payments system, allowing users to send and request funds, receive salaries via virtual bank accounts, and convert fiat to crypto, even without full biometric verification.

Under the hood, World still relies on its controversial but unique approach: iris scanning via the Orb to generate a private, encrypted digital ID. Adoption remains the biggest challenge, with fewer than 20 million people verified so far. To lower friction, the company is rolling out smaller, portable Orb devices that could eventually live in homes or be embedded into other hardware. Whether World becomes a trusted human layer for the internet or a niche experiment, this release makes one thing clear: identity, payments, and communication are converging fast, and AI is forcing that conversation into the open.

Google just unveiled Disco, an experimental AI-powered browser from Google Labs that hints at how web browsing could fundamentally change. Instead of piling up tabs and switching endlessly between them, Disco introduces a feature called GenTabs that turns open pages into interactive tools. Built on Chromium and powered by Gemini 3, Disco is less about browsing links and more about helping people actually get things done online.

GenTabs works by pulling information from multiple tabs and past conversations, then stitching them into a task-specific mini app. In Google’s demos, it builds a live trip planner that combines itineraries, maps, crowd data, timelines, and travel tips in one place. Other examples include meal planners, gardening schedules, and even interactive learning tools like a 3D solar system. You describe what you need, and the browser builds the interface for you.

This is an early experiment, but the implications are big. Disco suggests a future where browsers stop being passive windows and start acting like collaborators. If this direction sticks, the web shifts from searching and reading to assembling tools on the fly. Disco is currently available via waitlist on macOS, and Google says the best ideas could eventually land in Chrome. Less tab chaos, more outcomes.

AI has changed how studios explore ideas. What once took days now happens in minutes, giving teams a wider creative range than ever before. But speed isn’t the same as direction. AI can generate endless options, yet it can’t decide what matters. The real work is still human. It’s the intention behind the idea, not the volume of images, that gives a project meaning.

As tools get smarter, the designer’s role shifts. It’s less about polishing every pixel and more about shaping taste, choosing direction, and giving the work a clear narrative. Designers become curators. They guide the emotional tone, select what deserves to move forward, and ensure the work feels grounded instead of chaotic. In a world where AI can do the execution, judgment becomes the real craft.

The studios that will stand out aren’t the fastest. They’re the ones that think more deeply. AI can help explore possibilities, but only people can bring coherence, sensitivity, and story. Craft becomes the differentiator. A well-chosen typeface, a thoughtful composition, a clear idea. These are signals of human intention. And the more powerful AI becomes, the more valuable thoughtful creativity becomes. The future belongs to teams that use both together, with clarity on what they’re trying to say.Upcoming events

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